MTV Staying Alive Foundation Presents MTV RE:DEFINE 2017 Private

New York, NY – Last night, the MTV Staying Alive Foundation, in partnership with Dallas Contemporary and The Goss-Michael Foundation, hosted the inaugural New York preview for the sixth edition of MTV RE:DEFINE, an annual benefit & auction raising awareness for HIV & AIDS prevention. The private VIP auction preview and launch party, hosted by Ellie Rines, Andee Friedrich, Nicole Nadeau, and Arden Wohl, took place at Great Jones Studio. The event featured works by host artists Richard Phillips, Blair Thurman, Enoc Perez, Wendy White and Jay Miriam on view for the evening, as well as 60+ works available for preview and bidding with online auction partner Paddle8. This year’s benefit on March 24th in Dallas will honor RE:DEFINE founding partner George Michael, and an exclusive preview of a short tribute film in which Tracey Emin speaks about the history of her relationship with the foundation and with the iconic superstar was screened at the NYC event. Guests enjoyed Fiol Prosecco and cocktails by VDKA6100 while DJ Paul Sevigny spun vinyl the entire evening, which ended in a dance party. Guests were gifted Aesop bodycare products and Paddle8 Eightballs at the end of the night.

Guests included:

MTV RE:DEFINE Host Joyce Goss, MTV RE:DEFINE Chair Maxine Trowbridge, Dallas Contemporary Executive Director Peter Doroshenko, MTV Staying Alive Foundation Board Member John Levene, Michael Avedon, Ben Bronfman, Lolita Cros, Jake Dietrich, Luann de Lesseps, Joyce Goss, Cory Kennedy, Charlotte Kidd, Charlie Klarsfeld, Maggie Lee, Christopher Leecock, Rachel Libeskind, Tripoli Patterson, Stefania Pia, Heron Preston, Mery Racauchi, Doreen Remen, Casey Spooner, Shaun T, Eve Therond, Maxine Trowbridge, Chloe Wise, and more.

The RE:DEFINE 2017 auction is open for bidding online at Paddle8 through March 24th, 2017.


MTV RE:DEFINE, an annual charity art exhibition and auction, was founded in 2011 by the MTV Staying Alive Foundation and The Goss-Michael Foundation. It has grown to be one of the leading events on the contemporary art calendar and is now produced in collaboration with Dallas Contemporary. All proceeds from MTV RE:DEFINE benefit HIV and AIDS prevention and education through the MTV Staying Alive Foundation, and Dallas Contemporary’s commitment to arts education and awareness through its innovative roster of curated programming. Through generous donations from leading artists and support from local and national philanthropists and sponsors, MTV RE:DEFINE has raised over $8m to date.

About MTV Staying Alive Foundation 

The MTV Staying Alive Foundation, founded by Executive Director Georgia Arnold, is an international content-producing and grant-giving organization dedicated to stopping the spread of HIV among young people. The Foundation creates and distributes challenging and entertaining HIV-prevention content across MTV channels and with third-party broadcasters, while finding and funding young leaders who are tackling the HIV epidemic in their own communities. To date, MTV Staying Alive Foundation programming has reached 100% of the top 50 countries affected by HIV, and has awarded 500 grants in 66 countries around the world, distributing over $5 million to grassroots HIV-prevention projects and directly benefitting 2.6 million young people. The MTV Staying Alive Foundation is registered as a UK charity and as a 501c3 charitable organization in the US.

About Dallas Contemporary

Dallas Contemporary is a non-collecting art museum presenting new and fresh ideas from regional, national and international artists. Modeled after European art centers and located in an industrial building in the Design District, Dallas Contemporary is one of the only institutions of its kind in the United States, offering temporary exhibitions, important lectures and seminal learning programs.

About The Goss-Michael Foundation

The Goss-Michael Foundation is one of the leading contemporary British art collections in the United States. Founded by George Michael and Kenny Goss in 2007, the collection includes many important artists in contemporary art including Tracey Emin, Damien Hirst, Sarah Lucas, Marc Quinn and Michael Craig-Martin. In addition to displaying the private collection, The Goss-Michael Foundation supports an Artist-in-Residence program, exhibits select international artists on a rotating basis, and works with significant Texas-based artists as part of its (FEATURE) program.

About Paddle 8

Founded in 2011, Paddle8 brings the tradition-bound auction world into the 21st century. Paddle8 is the destination for discerning collectors, presenting online auctions that marry the expertise of an auction house with the ease and efficiency of the Internet. Paddle8 offers timed and benefit auctions and buy now sales in the categories of Post-War and Contemporary Art, Prints and Multiples, Photographs, Fine Art, Contemporary Collectibles, Music and Entertainment Memorabilia, Luxury, and 20th Century Design. Paddle8 is especially proud to partner with over 300 nonprofit organizations worldwide to present their benefit auctions to a global community of collectors, helping each organization expand its fundraising results.

Special thanks to Fiol Prosecco, VDKA 6100, and Aesop for their generous contributions.




For additional information, please contact:

Esther Park | mtvredefine@e

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